http://www.youtube.com/watch?v=gVUkbRng7fo
It's a very emotional commercial about a brother a his little sister. The big brother goes outside and paints a beautiful graffiti that says "STAY BRAVE". After a while he went home, opened the window in his little sister's room so she could see what he drew.
However it's also misleading because it stimulates pure emotions in the viewer. How nice it is to help sick people, especially children, but the company Pfizer is not like that. They play with people's emotions and and just want to sell their products and make money.
Here's an example of a bad commercial for cheese:
http://www.youtube.com/watch?v=X21mJh6j9i4
In the commercial there is a panda that does something bad to the customer if he refusesto take the cheese. In one clip there is a kid in the super market with his father and wants to buy the cheese panda, but the father says it's too expensive. Then the panda appears and he flips over the shopping cart of the father.
This commercial is inappropriate beacuse it shows violence against the buyer. However it encourages violent behaviour and it constantly makes us think that violence is acceptable. Plus it's really stupid.