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torek, 4. marec 2014

THEME 2: ADVERTISING

Recently we've been working on advertising during our lessons. We discussed different commercials that we watched. We watched all kinds of commercials and decided that some were inappropriate while others were acceptable and some were really good. Here are some examples with our comments:

http://www.youtube.com/watch?v=gVUkbRng7fo
It's a very emotional commercial about a brother a his little sister. The big brother goes outside and paints a beautiful graffiti that says "STAY BRAVE". After a while he went home, opened the window in his little sister's room so she could see what he drew.

However it's also misleading because it stimulates pure emotions in the viewer. How nice it is to help sick people, especially children, but the company Pfizer is not like that. They play with people's emotions and and just want to sell their products and make money.




Here's an example of a bad commercial for cheese:

                                         http://www.youtube.com/watch?v=X21mJh6j9i4

In the commercial there is a panda that does something bad to the customer if he refusesto take the cheese. In one clip there is a kid in the super market with his father and wants to buy the cheese panda, but the father says it's too expensive. Then the panda appears and he flips over the shopping cart of the father.


 This commercial is inappropriate beacuse it shows violence against the buyer. However it encourages violent behaviour and it constantly makes us think that violence is acceptable. Plus it's really stupid.




1 komentar:

  1. hello guys! We like your research about social networks and the article about advertising. Have you tried to do your own video advertising? A commercial? It´s a nig fun to do! You should try it! Oh and we really like your headline. We already miss Slovenia :(
    xoxo
    Team 2 from Slovakia

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